Fractional SEO with real growth ops
Your SEO Partner for strategic, growth-focused support
Hands-on, operational SEO leadership for teams that need more than just reporting and keyword research—they need a partner to bridge the gap between technical infrastructure and content performance.
From content strategy and keyword optimization to site migrations and technical health, I deliver growth-focused execution as a single, dedicated partner.
Start with a call
No pitch deck, no follow-up email blast. I'll look at your site before we talk, and won't add you to anything you didn't ask for.
Stop patching sloppy SEO. Start building a program that actually works.
Results
Search Growth for E-Commerce & DTC Brands
- B2B software & SaaS
- Ecommerce & marketplaces
- Fintech & insurance
- Enterprise in-house teams
Shown via Semrush due to client data privacy from my former agency.
Case study
Despite SERP volatility, organic traffic grew 20% YoY
A retail swim and athletic apparel brand's content process was slow and developer-dependent, leaving demand on the table. A keyword gap analysis and refreshed category pages turned it into a proactive, opportunity-driven roadmap.
*3-month year-over-year comparison
Case study
Organic traffic grew 132% YoY* as SEO caught up to brand demand.
A custom camper van builder's brand recognition was outpacing what its website and marketing programs could support, leaving real demand on the table. Maturing the SEO and content strategy to reach a wider audience.
Services
Six Ways I Help You Execute
From audits and architecture to briefs and reporting, I support growth-minded teams with deliverables they can use right away.
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01
SEO Audits — Tech to Content
Uncover technical issues and content gaps, from architecture to keyword targeting, with a clear, prioritized action plan to drive results fast.
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02
Keyword Strategy & Gap Analysis
Identify high-impact keywords at every stage of the funnel, rooted in data, search intent, and real opportunity, not guesswork.
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03
SEO-Driven Content Briefs
Give your writers SEO-backed briefs that blend structure, brand voice, and funnel intent, so content ranks and actually resonates.
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04
Analytics & Reporting Setup
GA4, GSC, and GTM configuration, plus dashboards that surface actionable SEO insights, not noise.
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05
Rank or Traffic Drop Analysis
Get clarity on what happened and what to fix. Every analysis combines technical, content, and SERP insights to pinpoint the root cause fast.
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06
Migration SEO Support
Protect your rankings before, during, and after a move, with a plan that aligns technical SEO with timing, structure, and real-world constraints.
About Grace
Meet Your SEO Partner
- 15 years doing SEO: technical audits, content strategy, analytics builds, and getting recommendations actually implemented.
- Hands-on across ecommerce, SaaS, and enterprise teams, from site migrations to keyword strategy to reporting systems people actually use.
- No buzzwords, no vanity metrics: plain-language strategy built to move traffic and revenue, not just rankings.
Reviews
What clients say
Grace's knowledge of SEO is extensive, making her an SEO superstar! I really appreciated her proactive approach to spotting issues before they became problems and her thorough approach to everything she does. Colette Casey, Former Sr. Project Manager, Global Sales Force at Mary Kay
SEO support for brands like…
Getting started
Onboard your SEO program in 3 steps
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1
Discovery Call & SEO Intake
Discovery call + SEO intake doc to align on brand voice, target keywords, priorities, and outcomes.
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2
Audit & Analytics Benchmark
Audit keyword rankings, analytics, technical site health, and content performance to identify SEO gaps and quick wins.
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3
SEO Roadmap & Execution
From audits to briefs and reporting—SEO support delivered in clean, strategic outputs.
Let's talk about your SEO needs
Schedule a distraction-free time on my calendar to chat about what's really bothering you about, or exciting you about your SEO program!