Fractional SEO that finds the problem and stays until it's fixed
Hands-on SEO for teams that need more than another automated audit. I work as a partner inside your team, connecting what's happening in the backend to how your content performs in search.
I cover technical SEO, content strategy, migrations, and analytics. One person, from the audit to the closed dev ticket.
Start with a call
No pitch deck. I'll look at your site before we talk, and you won't end up on a mailing list you didn't ask for.
Stop running sloppy SEO off a checklist. Start building it into how your whole team works
When SEO is a checklist, it gets done once and forgotten. When it's built into content, dev, and design, it keeps paying off for years.
Organic Traffic Wins for Ecommerce & DTC Brands
- B2B software & SaaS
- Ecommerce & marketplaces
- B2C & DTC brands
- Enterprise in-house teams
Numbers shown from Semrush. The client's own analytics stayed with former agency.
Organic traffic up 20% YoY through a volatile stretch of SERP updates
A swim and athletic apparel retailer could only update category pages when a developer had time. A keyword gap analysis guided briefs for the category page updates, and a roadmap ranked by opportunity replaced the ad hoc queue.
*3-month year-over-year comparison
Organic traffic up 132% YoY* once the site caught up to the brand
People knew this van builder by name faster than the website could keep up. The brand voice was matched to the words buyers actually search, the commercial pages were reoptimized, and the blog structure was rebuilt so every post had a defined intent.
How I Help You Execute
Each of these ends in something your team can use that week, like a ticket backlog or a brief a writer can start from.
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01
SEO Audits, Tech and Content
Crawl, index coverage, internal links, and content, checked together. You get a ranked list of fixes with the reason each one made the list.
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02
Keyword Strategy & Gap Analysis
Keywords grouped by intent and mapped to the pages that should rank for them, including pages you don't have yet.
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03
SEO-Driven Content Briefs
Briefs your writers can start from: target queries, outline, internal links, and voice notes so it still sounds like you.
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04
Analytics & Reporting Setup
GA4, Search Console, and GTM set up so the organic numbers reconcile. The dashboard shows what changed and what to do about it.
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05
Rank or Traffic Drop Analysis
Traffic fell. I check the site, the content, and the SERP itself to find which one did it, then tell you what to fix first.
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06
Migration SEO Support
Redirect maps, staging QA, and a watch period after launch. Most migration ranking losses are preventable if someone owns them.
Meet Your SEO Partner
- In SEO since 2011: technical audits, content strategy, analytics builds, and getting dev teams to ship the recommendations.
- Hands-on with ecommerce, SaaS, and enterprise in-house teams, on migrations, keyword strategy, and reporting people open.
- Plain language and numbers tied to traffic and revenue. Rankings alone don't pay anyone.
What clients say
Grace's knowledge of SEO is extensive, making her an SEO superstar! I really appreciated her proactive approach to spotting issues before they became problems and her thorough approach to everything she does. Colette Casey, Former Sr. Project Manager, Global Sales Force at Mary Kay
SEO support for brands like…
Onboard your SEO program in 3 steps
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1
Discovery Call & Intake
A call, then a short intake doc on your priorities, target keywords, brand voice, and what success means to your team.
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2
Audit & Baseline
I benchmark rankings, analytics, technical health, and content so we know the starting point and where the quick wins are.
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3
Roadmap & Execution
A prioritized roadmap, then the work itself. I write the tickets and briefs and report on what moved.
Tell me what's bugging you about your SEO
Bring the problem that keeps showing up in your reports, or the launch you're nervous about.