Meet your SEO partner
Grace Adato, Independent SEO Consultant
I'm an independent SEO expert who partners with CMOs, directors, and lean teams that need strategic and tactical SEO work, not bloated retainers or one-size-fits-all roadmaps.
Fifteen years of hands-on experience means I help teams cut through complexity, prioritize what actually moves the needle, and build growth that holds up over time.
As an ethical SEO consultant, a principle I picked up in my first role, at Bruce Clay, a firm built around its own code of web ethics: tactics that trick search engines eventually catch up with you. That means no fluff, no filler, and no shortcuts that put your rankings at risk down the line. Just SEO that fits your goals, your resources, and your reality.
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How I Got here
My Approach to SEO
I started with technical SEO audits and basic on-page optimization, where I saw firsthand how poor structure and misaligned messaging held back even the best ideas. From there, I moved into advanced technical SEO, analytics, and conversion work, building systems that fixed the surface issues and created long-term visibility and performance.
Most of my work now centers on helping lean teams get clarity: reworking a bloated site, turning scattered blog content into focused clusters, or building a clean analytics pipeline so you can actually measure what's working.
My SEO Tech Stack
Industry standard tools
I'm fluent across major SEO platforms, including Ahrefs, SEMrush, and SE Ranking, working within whatever access your team already has rather than requiring you to buy new subscriptions.
Measurement
- Google Analytics (GA4)
- Google Search Console (GSC)
- SEOstack.io
Crawling and research
- Screaming Frog
- Ahrefs
- Semrush
- SE Ranking
- AI Assistants (Claude, ChatGPT, Gemini)
Your environment
- WordPress
- Shopify
- Salesforce
- Headless CMS (Webflow, Contentful)
- HubSpot
Client quote
Grace's knowledge of SEO is extensive, making her an SEO superstar! I really appreciated her proactive approach to spotting issues before they became problems and her thorough approach to everything she does. Colette Casey, Former Sr. Project Manager, Global Sales Force at Mary Kay