SEO Case Studies

Each case study covers the problem, what changed, and what happened to organic traffic. Every number comes from the client’s analytics, Search Console, Semrush, or Searchmetrics, with its source and comparison window shown.

132%

YoY increase in organic traffic

*3-month year-over-year comparison

DTC Outdoor & Recreation · End-to-end SEO

Camper van organic traffic up 132% YoY* with a customer-first search strategy

People knew this camper van brand by name faster than the website could keep up. The brand voice was matched to the words buyers actually search, the commercial pages were reoptimized, and the blog was rebuilt around defined intent. Along the way, SEO served as a protection layer for search, filling the gaps no other department officially owned.

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53%

Of organic traffic from non-branded search, up from 31%

Semrush, full-year 2023 vs full-year 2024

Ecommerce apparel · Keyword gap analysis

Ecommerce apparel organic traffic up 20% YoY despite volatile SERP updates

A niche women’s athletic wear and swimwear brand was losing both branded and non-branded traffic to Google’s algorithm and SERP changes, while well-funded competitors raised the bar. A keyword gap analysis guided briefs for the category page updates, and a roadmap ranked by opportunity replaced the ad hoc queue.

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10%

Growth in non-branded SEO visibility

Searchmetrics, Nov 2022 vs Nov 2023

Ecommerce Apparel · On-page & technical SEO

Luxury fashion non-branded visibility up 10% for a brand that relied on its name

A luxury women’s fashion brand relied on branded search for its qualified traffic, and platform limits slowed every change. A site audit and niche keyword research led to briefs for metadata, category page content, and product variation canonical fixes, so the site could compete for the searches shoppers make before they know the brand.

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22%

Growth in non-branded organic traffic

Search Console, last 6 months of 2022 vs previous 6 months

Education · Content & technical SEO

Online university non-branded traffic up 22% by attracting the right prospective students

An online university had very little qualified non-branded traffic, and more of its visitors were the wrong audience than the right one. Briefs covered refined above-the-fold content, new FAQs, and leaner internal linking, and Core Web Vitals fixes were scoped for the dev team, so the site spoke directly to prospective students.

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