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An SEO consultant finds what's stopping a site from ranking and fixes it: the technical side (crawling, indexing, site speed, schema) and the content side (keyword strategy, gap analysis, topic coverage), then sets up reporting that shows whether it's working. The good ones also know enough about UX, dev, and design to get changes shipped instead of filed and forgotten.

A typical engagement runs in phases: onboarding and a quick-wins audit in month one, a full technical and content audit in month two, then implementation in months three and four. The quick wins come first so you see movement early, and implementation happens inside your team's existing workflow. After that the roadmap is set, and priorities shift as the data says they should.

I mostly work end-to-end with B2B software and SaaS, ecommerce, and B2C/DTC brands. With enterprise in-house teams, it's more consultative: less hands-on execution, more strategic guidance for a team that's already doing the work. The technical fundamentals carry over regardless of industry, so these aren't hard boundaries, just where most of my work has lived.

I work on flat monthly retainers, because owning a channel's results takes more than one deliverable. One-time projects, like an audit or a migration, are billed hourly with an estimate up front.